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What Is SEO & How SEO Works
It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed…
Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (offsite SEO). Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really.
How SEO Works…
Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result…
Onsite – your content and website infrastructure
- targeting the best keyword clusters
- matching existing content to target specific keyword clusters
- creating new content to target specific keyword clusters
- having the best website infrastructure and architecture
Offsite – how your website is referred to from other online sources
- developing a profile of high quality, on-theme incoming links
- having a relevant and active social media presence
- creating citations (non-linking references) about you
- at least half of your SEO outcomes are influenced by elements outside your direct control
…and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works!
Our SEO Services
Discover more about our leading edge consulting and advisory expertise…
We offer a refreshingly transparent approach to online success through sound Search Engine Optimization advice that produces quantifiable, measurable and dependable results for our clients. Discover more about how our SEO services can grow your online visibility and drive your website revenues…
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